Finom is a curated online marketplace specializing in luxury goods, primarily focusing on watches and jewelry. The company operates within the high-end retail sector, competing with established brands such as Net-a-Porter, Farfetch, and MR PORTER, as well as luxury consignment platforms like The RealReal. Finom typically offers promotional discounts on its website, with sales and offers often appearing around holidays and special events, and may appear to provide up to 20% off select items.