Complete Wills is a provider of estate planning services, operating within the legal industry to assist individuals and families with creating wills, trusts, and other estate documents. The company competes with established firms like LegalZoom, RocketLawyer, and Nolo, as well as traditional estate law offices, generally positioning itself as a more affordable option for basic estate planning needs. Coupons and promotional offers for Complete Wills typically appear on coupon websites, often presenting discounts on their online planning packages or subscription services.