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Choffy is an online retailer specializing in discounted apparel and accessories, operating within the fashion e-commerce industry. The company competes with brands such as ASOS, Boohoo, and PrettyLittleThing, generally positioning itself with mid-range price points for trendy clothing items. Coupons and promotional codes may appear on the website and through third-party affiliates, often offering discounts of 10-30% on selected products.