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CharCharms is a brand specializing in handcrafted beaded bracelets and necklaces, operating within the jewelry and accessories industry. The company competes with brands like Pandora, Alex and Ani, and Seed Bead Designs, generally positioning itself with mid-range pricing. Coupons and promotional offers may appear on the charcharms.com website and through affiliated coupon sites, often offering discounts of 10-20% during seasonal sales or special events.